Highlights

• Starting Position: The California landing page ranked 101 in search results for a highly competitive commercial keyword.
• Final Result: Achieved a top-10 position within just two weeks through precise on-page optimizations.
• Approach: Focused on manual keyword research, competitor analysis, and targeted content alignment—no reliance on backlinks or generic SEO tool suggestions.
• Impact: The client transitioned into a one-year retainer contract after seeing immediate results, securing a competitive edge in their industry.

Client Background

A client in the online lottery information industry aimed to become the leading platform for players seeking data-driven insights. Despite high-quality content and a strong vision, their efforts were overshadowed by competitors. The client’s California landing page, targeting a lucrative commercial keyword, remained invisible—stuck at position 101 in search results.

The Challenge

The stakes were high. The client needed results but was cautious about committing to a long-term partnership without proof of expertise. Their competitors had dominated the search landscape, and over a year of attempts to climb the rankings had yielded no progress. The page’s inability to attract visibility not only hindered growth but also represented a missed opportunity in one of the most profitable regions.

The Strategy

Understanding the Blockade:
The first step was identifying the underlying issue. Tools provided surface-level suggestions, but they failed to address the core challenge. A manual, in-depth analysis revealed overlooked opportunities in search intent, content alignment, and keyword gaps—key elements bottlenecking performance.

Rewriting the Playbook:
A tailored approach was critical. This included:

1. Comprehensive Research: Analyzing competitor strategies, identifying keyword variations, and aligning content with user intent.
2. Strategic On-Page Changes: Implementing precise adjustments based on findings—without unnecessary overhauls, ensuring relevance and resonance.

The Resolution

Within just two weeks, the California landing page surged from position 101 to 10 in search results. This leap, achieved without backlinks or heavy off-page efforts, demonstrated the power of targeted keyword integration and manual expertise over automated suggestions.

Impressed by the swift turnaround and the clarity of the process, the client transitioned into a one-year retainer contract. This collaboration now serves as the foundation for scaling their visibility in a highly competitive market.